Responsible Alcohol Consumption
Our beer adds enjoyment to life but can cause harm when abused. We educate the public on responsible alcohol consumption. Our Sales & Marketing Compliance Committee (SMCC) ensure responsible communication to consumers.
Employee policy
- We have formulated a local employee alcohol policy based on SABMiller global policy.
- The policy procedures with respect to company events, company pubs, testing followed.
- The policy is communicated to all employees and is part of the induction programme.
- The SABMiller Alcohol Manifesto booklets were provided to employees
- All procedures regarding employee alcohol assistance and discipline are followed.
- Training of employees on beer tasting has been carried out.
- AB & C and AIQ training for all employees is being aggressively implemented.
Responsible commercial communication
- The Sales and Marketing Compliance Committee (SMCC) exists to implement responsible commercial communication.
- Alcohol manifesto booklets were distributed to all contracted media and marketing agencies.
- Written commitment was obtained from contracted media and agencies to comply with alcohol manifesto.
- Responsible messaging in all packaging is adhered to.
- Prominent display of responsible messaging during all NBL-sponsored events in enforced.
- Responsible consumption messages are carried in all NBL adverts.
- Marketing follows all policy procedures regarding the creation and sharing of market research .
- A formal process to receive complaints from consumers on NBL commercial communication, valuate the complaints and have SMCC monitor them is in place.
- Annual training update is given to sales and marketing agencies.
- Accountability for adhering to the Policy on Commercial Communication is reflected in the individual goals of sales and marketing employees.
- Full communication is given to employees on the Policy on Commercial Communications.
Promoting responsible consumption
- An alcohol responsibility strategy that addresses priority areas of alcohol related harm is followed.
- Our alcohol communication strategy includes briefing external audiences on the company’s alcohol positions and programmes.
- We support/participate in the Uganda Alcohol Industry Association (UAIA) alcohol responsibility programmes.
- We have a tracking/monitoring system in place to understand external alcohol environment e.g. government expectations, media coverage.
- The company’s Alcohol Responsibility Programmes are endorsed by other stakeholders.
- The Company implements Alcohol Responsibility programmes, independent from UAIA to address Drink-Driving.
- Internal and external alcohol communication is consistent with the SABMiller position statements.
- A plan is in place on how to respond to the prevailing issues on responsible consumption and to mitigate risks from media, stakeholder partners; target audiences etc.
- We work with government and other stakeholders for the enactment of a moderate National Alcohol Policy
- Alcohol Responsibility is contained in the Nile Executive Team (NET) goals.
- TalkingAlcohol.com(for SABMiller Group companies) is actively promoted to consumers and external stakeholders to encourage informed choices about alcohol.
- Visible outdoor campaign on Drink-Driving is executed to entrench responsible consumption amongst motorists.
- The retail trade is educated on responsible consumption issues, so that they make informed choices when serving consumers.
