Vision, Mission and Values
Our Vision
To be the leading brewery in Uganda by market share, brand health and product quality and to be in the top quartile of SABMiller breweries globally by key functional measures.
Mission
To own and nurture local and international brands which are the first choice of the consumer
Our Values
Our people are our enduring advantage
- We select, develop and care for our people for the long term
- We treat all employees with fairness and respect
- We recognize each employee for his/her role and contribution
- The calibre and commitment of our people sets us apart
- Performance is what counts
Accountability is clear and personal
- We set clear goals aligned to business needs
- We require good management and enable self-management
- We prize both intellectual rigour and emotional engagement
- We are open and honest in all our dealings
- We are accountable for our actions
We work and win in teams
- We actively develop and share knowledge
- We consciously reward improved team performance to ensure success
- We foster trust and integrity in internal relations
- We encourage camaraderie and a sense of fun
We understand and respect our customers and consumers
- We are endlessly concerned with and respond to our customers’ needs and perceptions timeously
- We build lasting relationships, based on trust
- We aspire to offer the preferred choices of product and service
- We innovate and lead in a changing world
Our reputation is indivisible
- Our reputation relies on the actions and statements of every employee
- We build our reputation for the long term
- We are fair and ethical in all our dealings
- We benefi t the local communities in which we operate
- We actively encourage responsible use of our products.
