Responsible Alcohol Consumption

Our beer adds enjoyment to life but can cause harm when abused. We educate the public on responsible alcohol consumption. Our Sales & Marketing Compliance Committee (SMCC) ensure responsible communication to consumers.

Employee policy

• We have formulated a local employee alcohol policy based on SABMiller global policy.
• The policy procedures with respect to company events, company pubs, testing followed.
• The policy is communicated to all employees and is part of the induction programme.
• The SABMiller Alcohol Manifesto booklets were provided to employees
• All procedures regarding employee alcohol assistance and discipline are followed.
• Training of employees on beer tasting has been carried out.
• AB & C and AIQ training for all employees is being aggressively implemented.

Responsible commercial communication

• The Sales and Marketing Compliance Committee (SMCC) exists to implement responsible commercial communication.
• Alcohol manifesto booklets were distributed to all contracted media and marketing agencies.
• Written commitment was obtained from contracted media and agencies to comply with alcohol manifesto.
• Responsible messaging in all packaging is adhered to.
• Prominent display of responsible messaging during all NBL-sponsored events in enforced.
• Responsible consumption messages are carried in all NBL adverts.
• Marketing follows all policy procedures regarding the creation and sharing of market research .
• A formal process to receive complaints from consumers on NBL commercial communication, valuate the complaints and have SMCC monitor them is in place.
• Annual training update is given to sales and marketing agencies.
• Accountability for adhering to the Policy on Commercial Communication is reflected in the individual goals of sales and marketing employees.
• Full communication is given to employees on the Policy on Commercial Communications.

Promoting responsible consumption

• An alcohol responsibility strategy that addresses priority areas of alcohol related harm is followed.
• Our alcohol communication strategy includes briefing external audiences on the company’s alcohol positions and programmes.
• We support/participate in the Uganda Alcohol Industry Association (UAIA) alcohol responsibility programmes.
• We have a tracking/monitoring system in place to understand external alcohol environment e.g. government expectations, media coverage.
• The company’s Alcohol Responsibility Programmes are endorsed by other stakeholders.
• The Company implements Alcohol Responsibility programmes, independent from UAIA to address Drink-Driving.
• Internal and external alcohol communication is consistent with the SABMiller position statements.
• A plan is in place on how to respond to the prevailing issues on responsible consumption and to mitigate risks from media, stakeholder partners; target audiences etc.
• We work with government and other stakeholders for the enactment of a moderate National Alcohol Policy
• Alcohol Responsibility is contained in the Nile Executive Team (NET) goals.
• TalkingAlcohol.com(for SABMiller Group companies) is actively promoted to consumers and external stakeholders to encourage informed choices about alcohol.
• Visible outdoor campaign on Drink-Driving is executed to entrench responsible consumption amongst motorists.
• The retail trade is educated on responsible consumption issues, so that they make informed choices when serving consumers.