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The Eagle Project & Poverty Eradication
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What is the Eagle Project?
Officially launched in 2002, the Eagle Project involves the local cultivation and commercial
harvesting of Epuripur sorghum for the purposes of producing low cost, high
quality beer which will ensure a cycle of sustainability for all partners
involved. |
map of
growing districts... |
Who are these partners?
- Ugandan farmers and their families
- The Government of Uganda and its agencies
- Afro-Kai Ltd. – seed commodity broker
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PEAP – fighting poverty
PEAP stands for Poverty Eradication Action Plan,
an initiative launched by the Government of Uganda in its fight to raise the
living standards of ordinary Ugandans. The Eagle Project is a perfect
example of how commercial endeavour can work seamlessly with socio-economic
imperatives.
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PEAP – The Cycle of Growth
1. Government
2. Rural communities
3. Private sector
4. Good governance
5. Thriving commercial relationship
6. Sustainable revenue collection
7. GDP growth
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Eagle Lager – the perfect model for PEAP
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The 5 pillars of PEAP |
Eagle Lager Project |
- Fast and sustainable economic growth and structural transformation
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- Nile Breweries Ltd provides an immediate market for Epuripur sorghum over the
long-term
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- Increased ability of the poor to raise their income
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- Previously subsistent farmers have moved on to cash crops thereby generating
new income
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- Improved quality of life for the poor
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- New income derived from these cash crops enable rural families to participate
in basics such as education, health and housing
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- Good governance and security
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- Respected multinational working hand in hand with local government
authorities. Skills development key
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- Extension services to farmers i.e. through farmer training programs and
provision of technical advice on all aspects of crop management.
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Key Milestones |
- Eagle Lager launched in 2002
- Eagle Extra launched in 2004
- Number of active farmers in 2006 – 8,000
- 19 districts involved in the growing of commercial Epuriphur sorghum
Map of epuriphur sorghum growing districts 2007... |
- Direct income derived by local farmers:
- - Ush 440
million in 2003
- - Over Ush 2
billion in 2006
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Sorghum stock levels ... |
- A further Ush 1.8 billion disbursed into the local economy for transport,
storage, cleaning & handling, and agent’s commissions (year ending in June
2006)
- Estimated number of direct and associated beneficiaries – 100,000
- Eagle Extra, a brand extension of the original Eagle Lager, has been
Uganda’s largest selling beer brand for the past two financial years,
driving a significant increase in national beer consumption.
- Despite a lower tax dispensation for the Eagles (local content),
government revenue increased from Ush 80 billion in fiscal 2003, to over Ush
100 billion in fiscal 2006.
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